Mapping of Tablet PC Based On Consumer Perception (Case Study of Bandung Electronic Center Visitors)

Jurnal Manajemen Bisnis Indonesia. Publisher: Forum Manajemen Indonesia. Volume 2. Oktober 2014. Issue: Manajemen Bisnis

Mapping of Tablet PC Based On Consumer Perception
(Case Study of Bandung Electronic Center Visitors)

Dini Turipanam Alamanda, Gamal Argi, Arif Partono

Gadget development is becoming a phenomenon which attract the world’s attention today. Sophisticated telecommunications technology encourages the creation of new gadget especially Tablet PC. More and more people using this gadget to replace their computer use. The purpose of this study was to map the position of several Tablet PC brands such as Apple, Samsung, Smartfren, Acer, and ASUS based on the perception of Bandung Electronic Center (BEC) visitors. Each day, around 25.000-40.000 visitors visit the BEC which is the largest electronic mall in Bandung.

This is an exploratory reseach using the descriptive method. Multidimensional scaling technique used to mapped the 5 Tablet PC brands into six dimensions; product feature, brand, price, battery consumption (endurance), lifestyle and design. The questionnaires were delivered to 100 respondents using purposive sampling method.

The results of this study indicated that Apple is still the best for product feature based on consumer perceptions . As for the best brand the winner is Samsung followed by Apple, ASUS, Acer and Smartfren. Based on price dimension the cheapest Tablet PC is Smartfren and Apple is the most expensive. Samsung is also the winner in the field of battery power consumption and Acer is the worst. The best Tablet PC in the field of the lifestyle is Samsung followed by Apple, ASUS, Acer and Smartfren. Finally, Tablet PC with the best design also goes to Samsung then followed by Apple, ASUS, Acer and Smartfren.

Keywords: Consumer Perseption,, Positioning, Multidimensional Scaling Technique, Tablet PC

The Effect of the Work-Family Conflict and Employee’s Job Satisfaction towards the Organization Commitment

Jurnal Siasat Bisnis Vol 18 No 2, Juli 2014. pp:143-151


Harrie Lutfie
Arif Partono Prasetio
Dini Turipanam Alamanda


Companies in Indonesia are facing more challenging business and the high intensity of competition between the players.To cope with the competition, company need to prepare their resources well. The high demand and fierce competition in all industry make the company difficult to find a good people. The scarcity of human resources required the company to maintain the people who already work for them.Employers want their employees to have a strong commitment towards the job and organization. This research will identify the job satisfaction and the work-family conflict experienced by the employees and analyze whether they have an effect towards the organization commitment. We distribute the questionnaire in an online method for two weeks and we have 79 respondents from several industries. The descriptive analysis and multiple regressions conducted to analyze the findings. The research showed the level of work-family conflict experience by employeesare average, the job satisfaction level is quite high, and the organization commitment is at low level. We also found that the relation between work-family conflict and job satisfaction withemployee commitment is relatively weak (R = 0,412). Also the contribution from both independent variables is only 0,169 (16,9%). Simultaneously, the organization commitment affected by the work- family conflict and job satisfaction. Partially, only job satisfaction which significantly affect the organization commitment.

Keywords: work-family conflict, job satisfaction, employee commitment, multiple regressions

 JSB UII 3812-5373-1-PB

Tri Djatmiko

TRI DJatmiko

Personal Information

Tri Djatmiko

email :

No. HP: 0811204971


  1. Electrical Engineering, Telecommunication, Bandung Institute of Technology (ITB), Bandung, Indonesia, 1976-1981
  2. Magister Management, Sekolah Tinggi Manajemen Bandung (STMB), Bandung, Indonesia, 1997-1999 (Cum-laude)

Special Qualification on Home Country

  • Marketing in Turbulent Times. Executive Roundtable with Philip Kotler, Jakarta, Indonesia, 2009
  • SUSPIM 135-A, Telkom, Bandung, Indonesia, 2005/2006
  • SUSPIM 1, Telkom, Bandung, Indonesia, 1999
  • Cable Network Planning, LETMI-ITB, Bandung, Indonesia, 1982
  • Speaker of :
    1. Ceramah Studium Generale STMB TELKOM Bandung, “Telecommunication Industry : Profitability Growth Challenge In Developing and Developed-Markets, Indonesian Telecom Sector, golden years continue”, Bandung, 2006;
    2. Ceramah Studium Generale STT TELKOM Bandung, “Telekomunikasi yang Semakin Konvergen dan Menuju Komoditas”, Bandung, 2002;
    3. Seminar CRM Warta Ekonomi,”Customer Relationship Management in TELKOM Perspective”, Jakarta, 2001;
    4. Orasi ilmiah wisuda STT TELKOM Bandung, “Era Konvergensi Bisnis Information & Communication di Indonesia”, Bandung, 2001;
    5. Sosialisasi UU Telekomunikasi dan Otonomi Daerah, ”Telecommunication Business Tranformation (in the global trend and the era of globalization)”, Surabaya, 2000;
    6. Berbagai presentasi, paparan, ceramah, talk show dalam berbagai kegiatan Kursus Staff & Pimpinan / SUSPIM (I, II, III dan IV), sosialisasi di Divisi-divisi, kursus-kursus di STMB dan DIVLAT;
    7. Berbagai event di perusahaan-perusahaan diluar PT TELKOM seperti ASTRA Group, GRATIKA, Berca, Infomedia, AgiT, MINCOM dan lain-lain

Business Experience

  1. PERUMTEL, Kepala Seksi dan Kepala Urusan di PRANJAR/BINPROJAR (Perencanaan Jaringan Kabel), Jakarta, Indonesia, 1981-1989
  2. PERUMTEL, Kepala Urusan Perencanaan Pembangunan WITEL V Jawa Barat, Bandung, Indonesia, 1989-1990
  3. PERUMTEL, Manager Jaringan Kabel dan Transmisi Proyek Telekomunikasi/PROTEL III (bantuan BANK Dunia), Jakarta, Indonesia, 1990-1994
  4. TELKOM, Kepala Proyek SISKA (Sistim Informasi Kastemer), Bandung, Indonesia, 1994-1999
  5. PT GRATIKA/Graha Informatika Nusantara (anak perusahaan Dana Pensiun TELKOM/DPT), Anggota Dewan Komisaris, Jakarta, Indonesia, 1998-2004
  6. TELKOM, Kepala Bidang/Senior Manager Pengembangan Divisi Regional II JABODETABEK SEKAPUR, Jakarta, Indonesia, 1999-2000
  7. TELKOM, Vice President Perencanaan Perusahaan dan Teknologi, Direktorat Perencanaan & Teknologi Kantor Korporate, Bandung, Indonesia, 2000-2001
  8. TELKOM, Vice President Pelayanan, Direktorat Operasi & Pemasaran Kantor Corporate, Bandung, Indonesia, 2001-2002
  9. TELKOM, Kepala Divisi Pembangunan, Bandung, Indonesia, 2002-2003
  10. TELKOM, Kepala Pusat TELKOM Construction Center, Bandung, Indonesia, 2003-2004
  11. TELKOM, Kepala Divisi Regional IV JATENG & DIY, Semarang, Indonesia, 2004-2005
  12. Institut Manajemen Telkom (IMT), Anggota Dewan Senat, Bandung, Indonesia, 2004 – 2013
  13. TELKOM, Vice President Sales, Direktorat Konsumer Kantor Corporate, Bandung, Indonesia, 2005-2010
  14. PT Pramindo Ikat Nusantara (anak perusahaan TELKOM), Presiden Komisaris, Jakarta, Indonesia, 2007 – 2011
  15. TELKOM, Executive General Manager Divisi Consumer Service II Timur (meliputi JATENG/DIY, JATIM, Kalimantan & Kawasan Timur Indonesia), Surabaya, Indonesia, 2010-2011
  16. TELKOM, Executive General Manager Divisi Consumer Service I Barat (meliputi Sumatra, Jawa Barat & DKI Jakarta), Jakarta, Indonesia, 2011 – 2013
  17. PT Infomedia Nusantara (anak perusahaan TELKOM), Anggota Dewan Komisaris, Jakarta, Indonesia, 2011 – 2014
  18. Retired (pensiun) from TELKOM, 1 August 2013.
  19. Dosen/lecturer of TELKOM UNIVERSITY, 2013 – now
  20. Governing Board of Cahaya Bintang Mentari Foundation (in Education, 2013 – now